Creative marketing and sales promotions speak volumes to price-sensitive medical marijuana patients.
WooCommerce’s coupon feature is one of many that make WordPress and WooCommerce an ideal combination for creating an e-commerce store quickly and without sacrificing functionality.
Since the medical marijuana is such a new industry, the number of new marijuana collectives and dispensaries has started to increase dramatically. Acquiring new customers and patients, while retaining your current patient base is a challenge when paired with fiercely competitive pricing and price-sensitive customers.
WooCommerce Coupon Code – No Sales Tax
For this article, we’ll be reviewing how to create a promotional coupon code that will equal the total sales tax for a customer order.
Here is our equation for finding the correct percentage to remove sales tax:
// Equation to calculate our coupon discount percentage
Coupon = Tax/(1 + Tax)
For this example, let’s assume that sales tax is 9.00%. The coupon percentage discount will be calculated:
// Calculate 9% as 0.09
Coupon = 0.09/1.09
// Use coupon discount percentage to the hundredths place
Coupon = 0.08256 = 8.25%
From this example, we can see that a sales tax of 9.00% can be effectively nullified with a coupon for a cart discount of 8.25%. Go ahead and try it on your WooCommerce store by creating a “No Tax” coupon and placing a test order as a customer on the frontend of the website.
Beyond the Discount
While it’s simple enough to create a coupon code for a specific percentage discount, an inspiring or at least slightly patriotic promotion may prove to have a more lasting effect among price-sensitive medical marijuana patients.